Full-featured Customer Relationship Management system for Enkaizen clients. Includes complex business logic, customer journey tracking, sales pipeline management, and automated follow-up systems.
Client businesses in education and retail sectors struggled to track customer interactions across touchpoints, leading to missed follow-up opportunities, lost sales, and fragmented customer data scattered across spreadsheets and email inboxes.
Built a custom CRM with Laravel backend handling complex business logic for customer lifecycle management, Vue.js frontend with intuitive drag-and-drop pipeline interface, and automated multi-channel follow-up systems using queue-based email processing.
Deployed to 3 Enkaizen clients serving collectively 10,000+ customer records; sales teams reported 45% improvement in follow-up timeliness; automated follow-up sequences increased customer engagement by 30%; drag-and-drop pipeline management reduced sales meeting preparation time by 60%.
Laravel's eloquent ORM handled complex customer relationships and interaction history efficiently; Vue.js reactivity enabled seamless pipeline drag-and-drop with instant visual feedback; queue-based email system ensured reliable delivery of thousands of follow-ups daily without performance degradation.